Multiple Products for Running Events
Leslie Jordan, Inc. understands that for many race events, one tech shirt is not enough. Often, in one event weekend there are multiple events, such as 5ks, half-marathons, marathons, walks and more. In such situations, race organizers want apparel that coordinates between all events but offers a look unique to each event.
For example, LJI produced custom tech shirts for the 2010 Anchorage Marathon event. There were several events taking place, including a 5k, 10k, half-marathon and marathon. Each event had its own name and logo and needed shirts that coordinated with the artwork. At the same time, the shirts also needed to coordinate with each other.
The clients opted for one shirt style with custom details that were consistent throughout all of the event shirts, while the fabric color changed to coordinate with each event's logo. The skilled LJI staff oversaw not only the manufacturing of each custom shirt, but also oversaw the printing of each shirt to ensure that each event's artwork was produced at the highest quality. The result? Customized shirts for each event of the Anchorage Marathon that surpassed the client's expectations and provided all participants with a unique memento to last for years to come.