News and Press

LJI NEWS & PRESS

We are proud to unveil a rebrand and our new logo for 2020

The new logo exemplifies the company’s commitment to providing cutting-edge products and exceptional customer service, and a renewed focus on eco-friendly options for events.

For Immediate Release

Portland, OR – The longtime leader in providing high-quality performance and lifestyle gear for endurance events, Leslie Jordan, Inc., is thrilled to present a new, streamlined logo for 2020. The new logo represents an effort to design and manufacture cutting-edge products, and a renewed focus on eco-friendly options for performance and lifestyle wear.

With more than 80 designs created by an in-house design staff of four artists, owner Leslie Jordan chose an understated representation of her initials that is both classic and abstract. “I want our customers to be able to tell us what they think it means,”Leslie explains. At a recent tradeshow, Leslie asked several customers what they saw in the logo, and the results were surprising. “We’ve heard that it looks like an “LJ” and even the Star Trek logo!” she laughs.

See the new logo in action Here!

In addition to highlighting the company’s long-standing commitment to innovative, high-quality products, the logo also represents renewed efforts to create more eco-friendly options for events. Leslie Jordan, Inc. has introduced a new line of recycled polyester shirts aimed at reduce the amount of plastic bottles in landfills by utilizing them in the production of performance and lifestyle fabrics.

“As an industry leader, we recognized the need for race directors to provide more eco-friendly options for their participants. Many of our event partners are making strides to lessen the impact of large-scale events, and we are proud to provide more options that also help our environment,” Leslie explains.

The new recycled options are available as both in-stock inventory and custom options. Along with new recycled options, Leslie Jordan, Inc. is continuing to update and expand their offerings in performance and lifestyle apparel and accessories, including the creation and production of medals. Products will be on display at several shows in 2020, including the RunSignUp Winter Symposium (Jan 13-14) and the Running USA Industry Conference (Feb. 9-11).

About Leslie Jordan

Leslie Jordan, Inc., a certified Women’s Business Enterprise, is a leading manufacturer of custom performance and lifestyle apparel, accessories, and medals for endurance events. They are well known for creative, cutting-edge designs and exceptional customer service across an extensive high-quality product line. Leslie Jordan, Inc. is more than just a supplier—they are event partners, helping customers with their event needs from start to finish.


WATCH NOW >

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Certified Recycled Poly
After a long search we found a mill with authentic Certified Recycled Poly
and a factory to work with so we can bring Recycled Poly tech-tees to our
customers. To us, quality means more than how a garment looks or functions:
It also includes the way it affects the environment and quality of life. This
means working to source materials and develop processes that minimize
damage to the environments carbon footprint.
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Running USA Spotlight on the Sport  - JUNE 2019
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Our Award Winning Staff of Designers
Need new ideas? We aren't afraid to try new things, and our designers are practicing artists who love to innovate - from 1 color to full sublimation. Whether it's refreshing your current artwork or starting from scratch, we can deliver through our creative process.
Experience Now...

Pivot Your Marketing Longevity - Give Jackets with Impact
Good DESIGN encompasses both jacket style and artwork. Determining some key factors is crucial to the style such as your type of event, runner demographics and your expo and event marketing needs. Our award winning art team knows the industry and they understand what race directors need to create impactful branded event wear. see more...

Industry Trends: Performance vs. Casual Wear Over the past few years, a new general apparel trend has been seeping into the athletic apparel industry: Casual Activewear or ‘Athleisure’. This style group is literally visible everywhere - But what do runners prefer?
read article...

Stay Local with the Leslie Jordan Brand
You may not know this, but using the Leslie Jordan Brand does not conflict with using your local source to print. In addition, Leslie Jordan has been around for 30+ years, supporting and contributing to the running community, through sponsorships and donations.
learn more...

Product Expansion into Medals!
We expanded our product line to include medals, offering customers a 'one stop shopping' option.
Save time and ease your budget when you order shirts & medals together!
Leslie Jordan Medals

Always Innovative... Whats New?
As always, we increased our active wear performance line with new styles and fabrics.
Two of the most popular performance fabrics are our Marquis and Eclipse that have already gotten excellent reviews by the runners.
more on fabrics...

Multiple Products for Running Events
Leslie Jordan, Inc. understands that for many race events, one tech shirt is not enough. Often, in one event weekend there are multiple events, such as 5ks, half-marathons, marathons, walks and more. In such situations, race organizers want apparel that coordinates between all events but offers a unique look to each event.
read more...

30+ YEARS of Event Apparel Manufacturing!
The Leslie Jordan Brand has come a long way since it's start with Tyvek jackets in 1986.
read more...

LJI Continues Affordable Line of Cheetah T's and Cheetah Dri T's
Meeting and exceeding expectations is nothing new at Leslie Jordan, and the continuation of the Cheetah line of 100% Poly t-shirts is another example of the LJI team doing just that. Cheetah T's are LJI's most affordable line of custom manufactured active lifestyle apparel and will satisfy customers on a budget while providing the same look and feel as the premium Leslie Jordan T's, while Cheetah Dri T's are enhanced with wicking technology.